KIN - Journey
This was a campaign for a phone called the KIN that Microsoft was billing as "the world's first social phone". It might have been the worst-selling phone of all-time. The features didn't work and Verizon had so many store returns that the Verizon reps refused to even sell it to people. I still like the campaign idea, though, and it blew away all of the client's social media goals, for whatever that's worth. Maybe they should have just made the phone better. Here's the cinema spot that explains it all.